Ever find yourself just click click clicking through every message box that pops up? Most people click through a warning (which in the land of Web Browsers usually means STOP DON’T GO THERE!!) in less than 2 seconds. The facts seem to be due to be from habituation – basically, you are used to clicking, and now we have the brain scans to prove it!
What does this mean for you? Well specifically you won’t be able to re-wire your brain, but perhaps you can turn up the settings on your web browser to not allow you to connect to a site that has the issues your web browser is warning against. Simple – let the browser deal with it and take away one nuisance.
From the study:
The MRI images show a “precipitous drop” in visual processing after even one repeated exposure to a standard security warning and a “large overall drop” after 13 of them. Previously, such warning fatigue has been observed only indirectly, such as one study finding that only 14 percent of participants recognized content changes to confirmation dialog boxes or another that recorded users clicking through one-half of all SSL warnings in less than two seconds.
Don’t forget to check out – www.facebook.com/hntbh if you are looking for quick reminders. The book is coming along and chapter releases are (finally) coming in April!