Mobile ad fraud costs advertisers $1 billion a year, study says

Mobile devices are easy targets and when more dependency on wifi is enabled the conduct of fraud is easier to execute without detection. Also thinking this would be pretty to execute such advertising fraud, as described in the article, by installing similar tech onto all of the unsecured/patched/Internet of Things devices on the internet. Imagine this fraud with all of the consumer internet routers!

Details from the Fortune article:

The firm said that it tracked down more than 5,000 apps that were exhibiting suspicious behavior. It found the apps by using the real-time tracking data that it gets from the various mobile ad networks that it is integrated with, which allowed it to look for the kind of rapid ad-loading and background functions that most malicious apps exhibit…

Forensiq said its research showed that more than 13% of total mobile app inventory was at risk, and 14% of all mobile apps on iOS, Android and Windows Mobile platforms.

Over a period of 10 days, Forensiq says it observed more than 12 million unique devices with installed apps that exhibited fraudulent behavior: about 1% of all devices it observed in the U.S. and between 2% and 3% of those in Europe & Asia.

Mobile ad fraud costs advertisers $1 billion a year, study says.

… My comments on this report (not posted on Fortune due requirement to link social media account):

It’d be valuable to know how those Apps identified for fraud were ranked in the ‘App stores’. This way we could identify the popularity and likely spread of these apps. The 12 million figure is large, but out of a possible 1.3 billion devices it is hard to understand the sampling effect.

I’d love more intelligence on the ‘what’, so that regular readers of the article and users of the devices could clean out these Apps off their devices.

Gotta love Blackhat and DefCon week! All the research docs are released.

James

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