Innovating and penetrating the market – Battlefield Leadership Series – lessons and thoughts

Longues Sur Mer

At this location on the coast of Normandy you can see the immense naval guns setup to attack oncoming ships in World War II. The Germans expended resources and relied heavily upon on these guns in their defensive strategy. Unfortunately for the Germans, the treatment of the workers and locals, the sheer lack of natural intelligence, and exposure of building such vast emplacements was their downfall.

The Allies often received intelligence on the exact positions of German construction. This was provided by those building and living in the area. Specifically, a local farmer boy who was blind and actually counted each step precisely and then supplied locations through the French resistance and Allied intelligence networks.

The result was a gap in the German defensive strategy, a waste of resources, and ultimately, a failure to defend the coast.

Business Reflections: Innovating and Penetrating the market…

  • How are you establishing a product development strategy and running your business as a whole?
  • Are there defensible attributes that you deem critical, and how can they be routed?

Practical example: In the information security and intellectual property sector, there are very real threats and running a secure business requires constant new methods of defense.  How have you reevaluated these based on the shifts internally of your business and the known threats in the market itself? How did this analysis compare to prior years, and how have the effectiveness of your defenses proven?

From a product innovation perspective – are you developing in features from the highest and lowest levels? What are the high impact:low development efforts underway, and what could be added. Product and innovation requires views on the long and short run – to often we make complexity because we are able to handle complexity, when sometimes the user really only needs something less complex.

Leadership requires action:

Simply acknowledging the risks and accepting the situation does not prevent disastrous outcomes.


 

What is Battlefield Leadership and what is this series about … 

As part of my pursuit to learn and grow, I sought out the excellent management training team at Battlefield Leadership. I am professionally leveraging this across multi-million dollar projects I am overseeing (currently I am the lead executive building global compliance and security programs specifically in the online services / cloud leader space). Personally I am bringing these lessons to bear within my pursuits to cross the chasm. To often I see brilliant technical individuals fail to communicate to very smart business leaders and to the common person on the street. My new bookHow Not to be hacked seeks to be a first step in bringing deep information security practices beyond the technologist.

Most exciting the Battlefield group for this training placed it in Normandy France. This allowed for senior executives to be trained in a setting where serious decisions were placed by both sides, and each provided a lesson. This series represents my notes (that I could take down) and takeaways. I share to continue the conversation with those great individuals I met, and with the larger community.

Kind regards,

James

 

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